Feature Set |
Description |
Key Benefits |
One-Touch email, SMS and print communication |
Features
- Joint email, SMS and print marketing campaign management; includes cost tracking, recipient targeting and response tracking;
- Instant print-production on internal property / buyer data;
Practical Application
- SMS, email and print-marketing campaigns can be coordinated together and response rates tracked to ensure that the most effective methods are used later;
- Cost levels are measurable and, depending on commission structure, can be passed onto clients.
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Agents can coordinate cost-effective marketing campaigns across media: this assures premium marketing campaigns that are executed in less time;
Management can be certain that sales information hits the agency and the market much faster than traditional methods;
Cost reductions for print design and production because sales material it generated in-house; |
Automated buyer management and vendor reporting |
Features
- Buyer follow-up via email and SMS is automated based on stated purchase criteria;
- Available properties can be automatically queried on a daily / weekly basis to match buyer requirements and customised stock lists automatically emailed / printed for delivery to client.
- Property feedback is recorded in software by buyer agent and is automatically notified to listing agent;
- Feedback / property inspection reporting is available via email or for hard-copy delivery to client.
Practical Application
- Buyer/listing match-ups are not left to human error: if a new listing comes to market matching stated buyer criteria – an email or SMS is sent to them letting them know, without the need for further agent input;
- The buyer engagement capacity of agents is significantly increased: because communications / relationship management are largely automated, agents can increase their working capacity to four or five times current levels;
- Comprehensive reporting makes happy, informed vendors; happy vendors with a full grasp of the market response to their property will be significantly more responsive to price-variation requests
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Good agents know that maintaining balanced activities between buyers and agents is vital to success: Real Evolution makes this possible for all agents regardless of their experience level. |
Instant contract generation / post-sale correspondence |
Features
- Printable standard form sale contracts is in-built: vendor / buyer data is imported from database records;
- Management generated special condition clauses may be added to contract form, quickly and easily;
- Precedent-based post-sale correspondence with solicitors / clients;
- Precedent-based follow-up correspondence with vendor / buyer: with time-released contact reminders (e.g. 12 month follow-up period).
Practical Application
- Contracts can be generated in 5 minutes rather than 1 hour so offers can be signed up quickly and with minimal inconvenience to buyers;
- Comprehensive transaction record for any subsequent legal follow-up;
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Agents can execute deals quickly confident that their contracts are robust;
Management can ensure quality control and curb downstream liability by tracking all contractual transactions through a centralised system;
Admin has easy access to all required legal information and correspondence for post-sale activities and later follow-up. |
Remote Access and In-office connectivity |
Features
- Real evolution can be accessed by users remotely using a web-enabled desktop or laptop computer.
Practical Application
- Management can work from home, holiday or just at the café – all data is live;
- Agents can work on the go (e.g. property information for buyers while on site; after-hours contract generation and sign-off by management).
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Agents are given the ability to provide a comprehensive service to clients (vendors, buyers, prospects etc) no matter where they or their clients are located;
Management can supervise the office from any environment (including running the office from home) – when was the last time you took a whole weekend away from work?
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Web, email and print publishing |
Features
- Web-publishing to major industry websites (e.g. realestate.com);
- E-mail newsletter templates can be broadcast using internal contact lists and listing information (click here for an example);
- Print publishing: letters, property brochures, sales flyers, newsletters.
Practical Application
- Fortnightly management generated electronic newsletters can be customized by agents with two clicks and sent to their client database at zero cost;
- Email, web and print marketing / correspondence can all be managed from a single location;
- Management can ensure quality control for all agent-initiated publications – because publications are template-based and easy to use, agents will broadcast a unified brand message to the local area, building up their own reputation and that of the agency.
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Agents have access to a variety of electronic media from a single location;
Marketing through all avenues can be initiated within real evolution within 1 hour of vendor go-ahead. |
Live electronic window display |
Features
- Inbuilt electronic window display software function (assumes device: non-reflective LCD 32” plus size);
- Display contents sourced directly from software data feed;
- Display function contemplates dynamic advertising display in addition to property-based (in-agency and third party sourced)
Practical Application
- Direct data feed eliminates double data entry and ensures that the window display always reflects current pricing / sold status for each property;
- Builds premium agency-front foot traffic;
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Management can significantly raise local agency profile through impressive visual presentation of the office;
No extra cost – this software usually comes separately packaged with a hefty price tag;
Maintenance and update time is reduced for outdoor displays needing ongoing maintenance. |
Comprehensive Reporting |
Features
- Useful reporting across data categories (e.g. monthly appraisals, recent listings, farm-area property list; street-based contact history record);
- Reporting is available across a data unit (e.g. all listings) or for data-sets based on pin-point search criteria (e.g. report appraisals by month, by quarter, by agent, across agency etc);
- Reporting of strategic areas (e.g. agency revenue, individual performance levels etc) is restricted to management access.
Practical Application
- Contact-history reports track conversion ratios (e.g. successful appraisals gained from various methods: door-knocking, telephone marketing, flyer drops, card drops etc). This allows agents / agency to increasingly focus on the most effective / cost-efficient methods to gain results;
- Management can use key performance indicator (KPI) reports to track, assess and improve the performance of individual agents on a month-by-month basis;
- Management can generate agency wide KPI reports for targeted discussion material during weekly sales meetings.
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Management can track agent / agency performance and react quickly to improve any areas of poor performance or to attract market share;
Motivated agents can track and target their sales / marketing activities to ensure that they focus on the techniques / methods that are most effective for their individual style. |
Rich Market information database |
Features
- Dynamic stored record of previous sales and appraisals conducted by agency on a property-specific basis;
- Complete record of communication (telephone, mail, email etc) and contact information for each property / contact record.
Practical Application
- Ensures all on-market information (vendor contacts, recent sales values) regarding properties are accurate and up-to-date;
- Conflict resolution mechanism: transparent history of appraisals and contact between agents and vendors / buyers ensures that agency staffs are aware of specific client affiliations.
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Management is able to maintain valuable client details and business that might otherwise be lost with changes in staff. |
Instant in-office collaboration |
Features
- Internal messaging module with out-look style interface providing in-office communications via database, email and SMS;
- Agent-based entry of properties and advertising content into database.
Practical Application
- In-office broadcasts initiated by management (e.g. under offer , price changes, new listings, meetings);
- Inter-agent messages and broadcasts initiated by agents:
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Agents can be assured that their properties will receive instant attention. Instant communication means results are achieved faster, resulting in happier clients. |
Time released contact management and diary |
Features
- Contact / task reminders appear on agent “daily tasks” page;
- Agent / management initiated task entry available throughout;
- Real Evolution generates automated reminders based on precedent use or data entry events (see examples below);
- All timeframe settings for automated reminders can be changed by management to suit agency best-practice.
Practical Application
- E.G. auto precedent reminder: make phone contact 30 days after sending listing package to prospective vendor;
- E.G. auto data entry event reminder: appraisal record entered, contact reminder appears within 30, 60 or 90 days depending on client interest level: hot, medium and cool, respectively.
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Agents can ensure that they never miss a lead again – more leads followed up means significant productivity gains across the board: leave nothing to chance. |
Customisable, management controlled templates |
Features
- Universal control of template design for outgoing flyers, graphics, logos, fonts;
- Management-set content for all template-base correspondence;
- Special condition clauses are precedent based.
Practical Application
- All precedent post-appraisal, post-sale, pre-listing letters etc are generated and monitored by management;
- Graphically attractive flyers can be generated instantly by agents throughout the agency without requiring any familiarity with word-processing / graphics editing software;
- Instant clause generation means quicker execution times for contracts.
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Agents and management can be certain that all of their correspondence and marketing material is of the highest standard possible;
Management can be secure in the knowledge that contracts are well-drafted with tested and legally approved precedent clauses. |
Advanced management and accounting |
Features
- Cross-agency template control;
- Expense billing / payment tracking facilities for advertising and commission;
- Inbuilt commission calculator. Expense deductions and tier based commissions can be customised for individual agents. Variable to support agency / franchise specific differences;
Practical Application
- Revenue tracking / management;
- Month-end reconciliation for property-related accounts: advertising, agent commission, marketing expenses.
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Admin can ensure less down-time for follow-up of outstanding marketing bills;
Month-end agent commission payments are tracked and can be instantly reconciled by admin;
Management can track In-office revenue / market share via unconditional / commission results. |
Data Security |
Features
- Backups ensure that data is safe from loss and corruption even if the system goes down unexpectedly;
- User access control allows management to restrict use of specific resources / functions.
Practical Application
- Information access can be limited as between agents (restricted access to agent-specific information regarding buyers, contacts etc);
- Remote access to data can be disabled promptly by management once a staff member leaves the agency.
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Agents can be certain that the leads they have fought so hard for will be kept confidential;
Management can ensure performance continuity despite any turnaround in office staff. |