One-Touch email, SMS and print communication

Features

1. Joint email, SMS and print marketing campaign management; includes cost tracking, recipient targeting and response tracking;
2. Instant print-production on internal property / buyer data;

Practical Application

1. SMS, email and print-marketing campaigns can be coordinated together and response rates tracked to ensure that the most effective methods are used later;
2. Cost levels are measurable and, depending on commission structure, can be passed onto clients.

Agents can coordinate cost-effective marketing campaigns across media: this assures premium marketing campaigns that are executed in less time;

Management can be certain that sales information hits the agency and the market much faster than traditional methods;

Cost reductions for print design and production because sales material it generated in-house;

Automated buyer management and vendor reporting

Features

1. Buyer follow-up via email and SMS is automated based on stated purchase criteria;
2. Available properties can be automatically queried on a daily / weekly basis to match buyer requirements and customised stock lists automatically emailed / printed for delivery to client.
3. Property feedback is recorded in software by buyer agent and is automatically notified to listing agent;
4. Feedback  / property inspection reporting is available via email or for hard-copy delivery to client.

Practical Application

1. Buyer/listing match-ups are not left to human error: if a new listing comes to market matching stated buyer criteria – an email or SMS is sent to them letting them know, without the need for further agent input;
2. The buyer engagement capacity of agents is significantly increased: because communications / relationship management are largely automated, agents can increase their working capacity to four or five times current levels;
3. Comprehensive reporting makes happy, informed vendors; happy vendors with a full grasp of the market response to their property will be significantly more responsive to price-variation requests

Good agents know that maintaining balanced activities between buyers and agents is vital to success: Real Evolution makes this possible for all agents regardless of their experience level. 

Instant contract generation / post-sale correspondence

Features

1. Printable standard form sale contracts is in-built: vendor / buyer data is imported from database records;
2. Management generated special condition clauses may be added to contract form, quickly and easily;
3. Precedent-based post-sale correspondence with solicitors / clients; 
4. Precedent-based follow-up correspondence with vendor / buyer: with time-released contact reminders (e.g. 12 month follow-up period).

Practical Application

1. Contracts can be generated in 5 minutes rather than 1 hour so offers can be signed up quickly and with minimal inconvenience to buyers;
2. Comprehensive transaction record for any subsequent legal follow-up;

Agents can execute deals quickly confident that their contracts are robust;

Management can ensure quality control and curb downstream liability by tracking all contractual transactions through a centralised system;

Admin has easy access to all required legal information and correspondence for post-sale activities and later follow-up.

Remote Access and In-office connectivity

Features

1. Real evolution can be accessed by users remotely using a web-enabled desktop or laptop computer.

Practical Application

1. Management can work from home, holiday or just at the café – all data is live;
2. Agents can work on the go (e.g. property information for buyers while on site; after-hours contract generation and sign-off by management).

Agents are given the ability to provide a comprehensive service to clients (vendors, buyers, prospects etc) no matter where they or their clients are located;

Management can supervise the office from any environment (including running the office from home) – when was the last time you took a whole weekend away from work?

Web, email and print publishing

Features

1. Web-publishing to major industry websites (e.g. realestate.com);
2. E-mail newsletter templates can be broadcast using internal contact lists and listing information (click here for an example);
3. Print publishing: letters, property brochures, sales flyers, newsletters.

Practical Application

1. Fortnightly management generated electronic newsletters can be customized by agents with two clicks and sent to their client database at zero cost;
2. Email, web and print marketing / correspondence can all be managed from a single location;
3. Management can ensure quality control for all agent-initiated publications – because publications are template-based and easy to use, agents will broadcast a unified brand message to the local area, building up their own reputation and that of the agency.

Agents have access to a variety of electronic media from a single location;

Marketing through all avenues can be initiated within real evolution within 1 hour of vendor go-ahead. 

Live electronic window display

Features

1. Inbuilt electronic window display software function (assumes device: non-reflective LCD 32” plus size);
2. Display contents sourced directly from software data feed;
3. Display function contemplates dynamic advertising display in addition to property-based (in-agency and third party sourced)

Practical Application

1. Direct data feed eliminates double data entry and ensures that the window display always reflects current pricing / sold status for each property;
2. Builds premium agency-front foot traffic;

Management can significantly raise local agency profile through impressive visual presentation of the office;

No extra cost – this software usually comes separately packaged with a hefty price tag; 

Maintenance and update time is reduced  for outdoor displays needing ongoing maintenance.

Comprehensive Reporting

Features

1. Useful reporting across data categories (e.g. monthly appraisals, recent listings, farm-area property list; street-based contact history record);
2. Reporting is available across a data unit (e.g. all listings) or for  data-sets based on pin-point search criteria (e.g. report appraisals by month, by quarter, by agent, across agency etc);
3. Reporting of strategic areas (e.g. agency revenue, individual performance levels etc) is restricted to management access.

Practical Application

1. Contact-history reports track conversion ratios (e.g. successful appraisals gained from various methods: door-knocking, telephone marketing, flyer drops, card drops etc).  This allows agents / agency to increasingly focus on the most effective / cost-efficient methods to gain results;
2. Management can use key performance indicator (KPI) reports to track, assess and improve the performance of individual agents on a month-by-month basis;
3. Management can generate agency wide KPI reports for targeted discussion material during weekly sales meetings.

Management can track agent / agency performance and react quickly to improve any areas of poor performance or to attract market share;

Motivated agents can track and target their sales / marketing activities to ensure that they focus on the techniques / methods that are most effective for their individual style.

Rich Market information database

Features

1. Dynamic stored record of previous sales and appraisals conducted by agency on a property-specific basis;
2. Complete record of communication (telephone, mail, email etc) and contact information for each property / contact record.

Practical Application

1. Ensures all on-market information (vendor contacts, recent sales values) regarding properties are accurate and up-to-date;
2. Conflict resolution mechanism: transparent history of appraisals and contact between agents and vendors / buyers ensures that agency staffs are aware of specific client affiliations.

Management is able to maintain valuable client details and business that might otherwise be lost with changes in staff.

Instant in-office collaboration

Features

1. Internal messaging module with out-look style interface providing in-office communications via database, email and SMS;
2. Agent-based entry of properties and advertising content into database.

Practical Application

1. In-office broadcasts initiated by management (e.g. under offer , price changes, new listings, meetings);
2. Inter-agent messages and broadcasts initiated by agents:

Agents can be assured that their properties will receive instant attention.  Instant communication means results are achieved faster, resulting in happier clients.

Time released contact management and diary

Features

1. Contact / task reminders appear on agent “daily tasks” page;
2. Agent / management initiated task entry available throughout;
3. Real Evolution generates automated reminders based on precedent use or data entry events (see examples below);
4. All timeframe settings for automated reminders can be changed by management to suit agency best-practice.

Practical Application

1. E.G. auto precedent reminder: make phone contact 30 days after sending listing package to prospective vendor;
2. E.G. auto data entry event reminder: appraisal record entered, contact reminder appears within 30, 60 or 90 days depending on client interest level: hot, medium and cool, respectively.

Agents can ensure that they never miss a lead again – more leads followed up means significant productivity gains across the board: leave nothing to chance.

Customisable, management controlled templates

Features

1. Universal control of template design for outgoing flyers, graphics, logos, fonts;
2. Management-set content for all template-base correspondence;
3. Special condition clauses are precedent based.

Practical Application

1. All precedent post-appraisal, post-sale, pre-listing letters etc are generated and monitored by management;
2. Graphically attractive flyers can be generated instantly by agents throughout the agency without requiring any familiarity with word-processing / graphics editing software; 
3. Instant clause generation means quicker execution times for contracts.

Agents and management can be certain that all of their correspondence and marketing material is of the highest standard possible;

Management can be secure in the knowledge that contracts are well-drafted with tested and legally approved precedent clauses.

Advanced management and accounting

Features

1. Cross-agency template control;
2. Expense billing / payment tracking facilities for advertising and commission;
3. Inbuilt commission calculator.  Expense deductions and tier based commissions can be customised for individual agents.  Variable to support agency / franchise specific differences;

Practical Application

1. Revenue tracking / management;
2. Month-end reconciliation for property-related accounts: advertising, agent commission, marketing expenses.

Admin can ensure less down-time for follow-up of outstanding marketing bills;

Month-end agent commission payments are tracked and can be instantly reconciled by admin;

Management can track In-office revenue / market share via unconditional / commission results.

Data Security

Features

1. Backups ensure that data is safe from loss and corruption even if the system goes down unexpectedly;
2. User access control allows management to restrict use of specific resources / functions.

Practical Application

1. Information access can be limited as between agents (restricted access to agent-specific information regarding buyers, contacts etc);
2. Remote access to data can be disabled promptly by management once a staff member leaves the agency.

Agents can be certain that the leads they have fought so hard for will be kept confidential;

Management can ensure performance continuity despite any turnaround in office staff.